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She might be new to the bridal world, but Danielle Hirsch has already been making a reputation for herself.

She might be new to the bridesmaid dresses world, but Danielle Hirsch has already been making a reputation for herself. After working for 2 powerhouse bridal labels, Hirsch attempted to create her very own label with her very own rules and try to put the requirements of her brides first, making their wedding gown styles her first priority.

After graduation, she started working under two major bridal labels, Marchesa and Vera Wang. Hirsch says employed by Wang was probably the most valuable education she ever endured, and gaining knowledge from a master was built with a huge effect on her. It was then that they started to adore the bridal design.


Her original intent wasn’t to launch her very own label, however, it happened naturally. After leaving Wang, she made custom gowns to see relatives and friends from person to person. As the interest in her designs grew, she chose to launch her very own label, trying to create a new perspective on what it meant to obtain married.

In 2017, Hirsch officially launched her label, Danielle Frankel. Her debut collection was quickly considered “edgy”, not on her off-the-cuff designs but because she wasn’t following mainstream bridal fashion at that time. The collection featured streamlined slips, columns, and A-line silhouettes inside a world of ruffles, embellishments and statement capes that ruled the Fall 2018 season.

Hirsch admits she was surprised how people took care of immediately her collection since it was just a palate cleanse from then-current industry trends. Her gowns gained a lot of popularity in a short amount of time and in 2019, she was selected because the first bridal designer to sign up for VOGUE and also the Council of Fashion Designers of America’s annual fashion fund.


All of Hirsch’s designs are custom, handmade gowns produced in NYC’s Garment District. She provides a wide variety of ready-to-wear pieces at her atelier as well as on her website to serve her clients nonetheless they like to shop. Her goal would be to serve a sizable audience, regardless of what her needs are on her big day—whether it’s a contemporary, fashion-forward wedding dress or a classic investment piece just like a jumpsuit or two-piece set.

Each collection concentrates on the desires of the modern woman versus a particular theme. Hirsch realizes that women today want new things and understated—yet still luxe on their big day. She takes feedback from real brides to inspire her future collections.

The gowns are classic, original, flattering, and powerful—made together with simple fabrics and techniques with intricate construction. To help reduce any last-minute production issues, Hirsch also loves to reuse similar fabrics in most of her collections.

Brides can get paid between $600–$5,600 for Frankel’s designs. She currently sells her gowns in sizes 0–24 having a curve collection within the works. It’s one other way Hirsch hopes for everyone more women together with her designs. If you’re seeking to complete your bridal look, the company also offers accessories like veils, jewellery, and gloves, plus cocktail dress and loungewear. She also partnered with Manolo Blahnik to produce three unique bridal shoes, now available to purchase on her behalf website.

For the Fall 2022 ready-to-wear line, Hirsch dipped into the aesthetic of old photography combined with a timeless, modern flair. Each design boasts ultra-feminine elegance and dream-like movement.

The silk organza Emory ball gown provides us with chic, feminine vibes. The sheer layers within the high-low skirt are perfect, and we love the Basque waistline. The sculpted Tina mini dress using the bubbled crinoline skirt is super fun, and also the blush colour is exclusive.

Are dresses not your vibe? The ivory Mia pantsuit is really a truly romantic alternative. All the details get this to a show-stopping option: from the soft tulle corset top to the flowy, sheer floral organza back.

Celebrities are practically running to put on Danielle Frankel's designs, and 2019 was the entire year that many of her creations could shine. The first A-lister to put on her designs was the best cool girl Zoë Kravitz.

For her rehearsal dinner in Paris, Kravitz strutted across the street in an intricate crochet pearl dress (which Hirsch made with Kravitz in your mind just 6 months prior) over high-waisted biker shorts along with a strapless silk bra top. Hirsch was within the moon when Kravitz chose that outfit on her wedding weekend.

That same year, Indian actress Sonam Kapoor wore an off-shoulder, shirt-style design when she was announced because of the face of Chopard Parfums. Emmy-winning actress Julia Garner went the pantsuit route on her city hall nuptials in 2019. The pleated tunic and trouser set was vintage chic with feminine ruffles in the hems.


Writer and entrepreneur Erin Foster chose Frankel for her 2020 New Year’s Eve nuptials in Nashville. After fitting multiple plus size bridesmaid dresses, she fell deeply in love with two of Frankel’s designs: the signature Ruby dress having a square-neck silhouette and long puff sleeves and another dress which was cut shorter than any reception dress.

The newest celeb to visit the Frankel fan train is Brazilian fashion model Caroline Trentini. She wore a sensational ball gown around the red carpet from the 2022 Met Gala.